All Work
GrowthlogProduct
2024

A structured growth OS for B2B SaaS teams — experiment tracking, ICE scoring, and learnings in one place.

Used by 3 teams in beta. Shipped end-to-end in 6 weeks.

Referral EngineGrowth
2023

Built a referral loop from scratch at a Series A fintech.

Drove 35% of new signups. Zero paid media.

LinkedIn FIFA CardSide project
2024

Upload your LinkedIn PDF, get a FIFA-style career card PNG.

Claude parses the profile, Satori renders the card server-side.

Onboarding PlaybookGrowth
2023

Redesigned activation for a 0-1 SaaS product. Mapped the entire user journey from signup to first value moment, identified three critical drop-off points, and rebuilt the flow with progressive disclosure.

Reduced time-to-value from 14 days to 3.

Lifecycle CRM at ZupeeProduct
2022

Built the CRM and lifecycle marketing function from zero at India's top skill-gaming platform. Designed segmentation logic, trigger-based journeys, and a comms calendar across push, email, and in-app.

Scaled to 20M MAU. INR 75L+ monthly revenue attributed to lifecycle campaigns.

Portfolio SiteSide project
2025

This site. Built with Next.js, Tailwind, and zero component libraries. Card-based design system inspired by fh.design.

LinkedIn·Twitter·GitHub·Instagram·Built while brewing pour-over